The biggest surprise for me in the reading was the different paths it leads to the audience for business planning. I found it interesting and also helpful for individuals who are looking for direction in their work. None of the reading was confusing for me and I actually found it to be very helpful. If I could ask the author two questions I would ask how the chart is backed up by fact and truth and I would also ask what feedback the author has got back from innovators who have tried the advice give. I would ask these questions because it will help prove the statements he/she made. I don't think the author was wrong and I also do not disagree.
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