The biggest surprise for me in the reading was the reference of actually placing a value on a company based off of a book. I feel like companies can't be valued by a set of rules. Each company carries a unique level or worth. None of this reading was confusing to me but, I just don't totally agree with it. If I could ask the author two questions, I would ask why this method was explained and why an alternative was not offered. I do not disagree with what the author said but, I think she should evaluate which methods are best.
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